
Samy (Simran)
Samy is the Founder & CEO of AIrefinery, building the next era of commerce powered by agentic AI—where imagination seamlessly transforms into delivered products. From fashion to furniture to wellness, AIrefinery is redefining how products are discovered, created, and fulfilled in a demand-first, intelligence-driven world.
A former AI leader at Microsoft, Samy led global partner strategy and growth, operating at the intersection of innovation and scale. He played a key role in developing and expanding strategic partnerships with leaders such as OpenAI and NVIDIA, while launching multi-million-dollar investment programs that accelerated partner ecosystems and unlocked significant revenue growth.
With deep experience across enterprise platforms like Oracle and SAP, Samy brings a rare blend of technical vision, commercial strategy, and execution at scale. He has driven global transformation initiatives, built high-performing teams, and delivered hundreds of millions in revenue impact through ecosystem-led growth.
Today, he is pioneering “agentic commerce”—a new paradigm where AI, data, and human creativity converge to power smarter, more sustainable, and deeply personalized consumer experiences.
Topic focus
Agentic AI, future of commerce, AI-driven product creation, partner ecosystems, and scaling innovation globally.